Today I came across a company that was really very unique, yet practical: Denim Therapy.  Denim Therapy uses a process to repair old jeans and restore them back to their original condition.  Everyone has that one pair of jeans that they just can’t bear to say goodbye to.  However, that same pair of jeans could be deathly close to having seen its last wear as that “little” hole has suddenly grown.  Denim Therapy “evaluates original denim material attributes: thread weight, fade / wash, grain / pattern / weave, wear / look. Each jean will require unique combination of repair material as all jeans, like fingerprints, are different.”  Once this process is completed, they will repair the hole in your jeans as if it never existed.  The estimated cost is 7 US Dollars per inch plus shipping.  Note that this is only an estimate as each pair of jeans is different and may require more or less work.

You may ask yourself, why would I pay for a service to repair a hole when I can just sew it myself?  The answer to that is simple…if you don’t mind the end result of stitching a hole together and the bunched material that results or if you just plain old don’t mind those holes then this service is not for you.  However, if you wish to, for a small fee, have your holes patched and the result be that no one can tell where the hole used to be (notice the picture to the right) then this is just for you.

Why does this company belong on a site dedicated to green technology and environmental friendly ideas?  In short, this process allows people to use a single pair of jeans longer and not worry about whether or not they have holes in them.  In a sense, you are recycling old jeans that you may not have ever worn again.  You are doing your part to decrease the amount of jeans that need to be made to satisfy the market demand.

The best part about this service is its ease of use.  In 6 short steps you can have your jeans shipped, fixed, and returned back to you good as new.  For further information concerning these steps, please see the following link, http://www.denimtherapy.com/default.asp?contentID=616.